INTEGRATED CAMPAIGN

NATIONAL autistic society – Too Much Information

Nearly everyone’s heard of autism, but not many people really understand it. Only 16% of autistic people and their families think the public understand autism in a meaningful way. The National Autistic Society want to close that empathy gap. They want to help people understand what it’s like to have autism.

To help people understand what it can feel like to experience sensory overload, as well as recognise it when they see it, Don't Panic London created the National Autistic Society's biggest autism awareness campaign to date, Too Much Information.

The campaign won a Silver Lovie Award 2016 for the Too Much Information Virtual Reality experience and a Bronze Lovie Award for the Can you make it to the end? film.

TMI – Can you make it to the end? Hero film

It kicked off during World Autism Awareness Week on 2nd April 2016 with our hero film "Can you make it to the end?" and will run for two years. It has already reached over 55 Million views across media platforms (Youtube, Facebook etc).

TMI – LENTICULAR POSTERS

We created a lenticular poster to help the public understand what it can feel like to have autism. When the viewers walk by the lenticular poster, they see the words appear on the poster - illustrating what it can feel like to experience sensory overload.

tmi – virtual reality experience

You can try the Autism TMI Virtual Reality Experience yourself. It is watchable in 360-degree YouTube (see video below), or Google Cardboard VR on iOS or Android.